Why It Is So important To Have A Fast Website?
A fast site is important primarily for visitors who might otherwise leave it immediately if it requires too long loading times. But also to improve the SEO performance as the search engines consider the speed of the site as an evaluation factor for optimal positioning.
Who has never been glued in front of his screen waiting for a page to load?
Surely you know this long moment of suspense that is felt while the navigator’s spy turns endlessly. As a webmaster or as a Website owner, you do not want this happen. In short, you know that having a site that loads quickly is essential.
Probably, to solve this problem you will need to install a cache plugin to speed up your website.
The problem is that if “your geeky side” is not very developed, configuring this type of plugin can become a nightmare …
One of the most famous and used caching plugins is called WP Rocket.
What is WP Rocket? What is a cache system for?
WP Rocket is a caching plugin: it allows you to speed up a WordPress site thanks to caching, in addition to the various optimizations we add (late loading of images, reduction of HTML code, CSS and JS).
If you have a WordPress Website with different plugins, a heavy theme and a minimum of traffic, your site will certainly be slow to view. That will annoy your visitors who will have to wait. It’s will be a negative point for search engines.
This is why a cache plugin becomes indispensable.
How is it different from the other plugins? Why should I choose WP Rocket?
In addition, those who have already used a cache plugin like W3 Total Cache or WP Super Cache, have had difficulty configuring and obtaining results that are not entirely satisfactory.
This is the gap that the authors of WP Rocket have filled: an extremely simple plugin to configure and more efficient than its competitors. Any cache system (like a plugin) needs a first visitor for its generation.
For the Plugin’s Authors, the purpose was to prevent a visitor or search engine from having a non-cached page. So a “robot” was developed that is used every time you create or update the content to generate the cache file.
What are the various types of cache supported by WP Rocket?
WP Rocket works with two types of caches:
- The Server Cache: WP Rocket creates a static HTML page to avoid any PHP processing.
WP Rocket is recommended for any WordPress user?
Yes, and in particular for all users who find that their site is a bit ‘slow and deserves a boost, WP Rocket is the ideal solution. Above all because it is known that visitors do not like to wait. A site too slow can make visitors escape. Moreover, the search engines give great importance and importance to the various sites, taking into account the loading times of the same.
It also explains that, WP Rocket is compatible with WooCommerce, Easy Digital Downloads and other ecommerce plugins.
For Multisites, where compatibility is certain, you only need to add a domain name for each site, it requires an additional license for each one.
If you use subdomains or subfolders, a license can be considered more than sufficient. All you need to do is enable WP Rocket on all sites, do not activate for the network.
How can I measure how fast my site is?
There are many ways to do this.
I recommend using Pingdom Tools which gives pretty good results.
Be careful to choose a server near the place where your site is hosted in the advanced settings.
If your site is hosted in Paris, and you select a test server in the United States (the default setting), the result will not be representative of the actual site load time.
Aware that optimization can be complicated, I suggest you to avail yourself of the services offered by WP Fix It – that is able through the service named –WordPress Speed Up Service will install and setup WP Rocket ($39 value) on your site. Request the details of the offer here.